Selected work / Modern Practice Websites
Your work isn't generic. Your website shouldn't be either.
A note about the work
I don't start a website by asking what it should look like. I start by trying to understand the practice: what makes this practitioner unusually good at what they do? Why do patients choose them? What are they struggling to communicate? And what would someone need to see, understand and believe before they felt confident reaching out?
That becomes the idea the website is built around.
The design matters. I want every site I build to feel distinctive, beautiful and appropriate for the person behind it. But a beautiful website that doesn't persuade anyone is still just a beautiful website.
I've spent more than 20 years helping practitioners grow their practices, so that experience gets built into the site too: the positioning, the copy, the hierarchy of the page, the offers, the calls to action, the questions we answer and the small conversion decisions that determine whether someone keeps reading or leaves.
That's what the examples below are meant to show. They aren't simply before-and-after designs. Each one started with a different problem, which meant each one needed a different answer.
Five practices. Five different answers.
Positioning / Copy / Art Direction / Web Design
Nicole Rodriguez
NetworkSpinal chiropractic · Fairfax, California
The original site explained Nicole's philosophy, but made the visitor work too hard to understand what that philosophy meant for them.
From explaining healing
to showing what feeling better feels like.
What we saw
The language was accurate and abstract. NetworkSpinal, nervous-system regulation and healing were all on the page, but a visitor had to understand the philosophy before understanding the benefit. The fractal was there too, used as a small decorative symbol.
What we changed
The redesign leads with tangible patient desires — less tension, more freedom, better sleep, less pain — then explains NetworkSpinal. The fractal was too distinctive to discard, so it became the visual signature of the practice instead of an ornament.
Why it matters
A patient can recognize what they want before they have to understand the modality.
Maynard Clinic of Acupuncture
Acupuncture and sports medicine · South Burlington, Vermont
The original website made a sophisticated multidisciplinary practice look like a fairly conventional acupuncture clinic.
From treating pain
to getting your life back.
What we saw
Stock lifestyle photography, broad wellness language and conventional service categories. Nothing on the page signalled a clinic that spans sports and orthopedic care, women's health and pelvic health under one roof.
What we changed
The concept connects treatment to movement, performance, recovery and the activities patients have gradually stopped doing. Pain changes more than how your body feels; it changes what you say yes to. Four outcomes organize the entire practice.
Why it matters
Patients don't ultimately want acupuncture. They want what feeling better allows them to do again.
Healing Arts with Diane
Massage, Reiki and bioenergetics · North Platte, Nebraska
The original site communicated the services, but not the character of the person providing them.
Make the website feel
more like Diane.
What we saw
Warmth and care came through, but the presentation made the practice look interchangeable with dozens of other providers in the same category. The person was the reason to book, and the person was missing.
What we changed
The redesign builds a warmer, more personal and more distinctive visual world around the relationship patients are actually choosing. Her own history with migraines carries the credibility that a credentials list was carrying before.
Why it matters
In highly personal healthcare, people aren't only evaluating treatment. They're deciding who they trust to care for them.
Willow Mind and Body
Clinical hypnotherapy and energy healing · Glasnevin, Dublin
The opportunity was bigger than modernizing the site. The name itself contained the positioning.
Make mind and body
feel like one idea.
What we saw
Mental and physical care read as two separate service categories sitting under one name. A conventional therapy aesthetic would have made the site cleaner without making the practice any more memorable.
What we changed
The visual language and messaging make integration the central idea. A diagram does the explaining that four paragraphs of copy would fail to do: why understanding a pattern is not the same as changing the response behind it.
Why it matters
The practice becomes easier to understand and remember because the brand itself communicates the philosophy.
Achieve Improved Motion
Chiropractic and sports rehabilitation · Orange, Connecticut
AIM already had an unusually strong idea hiding in plain sight: Achieve Improved Motion.
Movement became the brand.
What we saw
The site organized itself around treatments, so the idea sitting in the practice name did no work. Anyone comparing clinics saw the same list of modalities they had already seen everywhere else.
What we changed
The concept organizes the experience around what movement gives people back: independence, confidence, performance and participation in life. Care is shown as one continuum rather than a menu of separate services.
Why it matters
Competitors can offer similar treatments. Owning a simple, meaningful idea gives AIM something much harder to copy.
See something possible for your own practice?
If your website no longer reflects the practice you've built, I'll take a look and show you the bigger vision I see for how your practice could show up online.
Send me your website and I'll show you what I see.
I'll take a look and be in touch personally with what I see.
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The work shown here is presented as design and positioning concepts. Practice names, logos and original site screenshots remain the property of their respective owners. © 2026 Modern Practice Websites.