Your website should bring you CLIENTS.

Not just pageviews.

The next generation of practice websites. Built to be found on Google and recommended by AI search.

I’ve spent 20+ years marketing healthcare practices. I know what makes clients pay attention, what builds trust, and what moves them to take the next step. I bring that strategy into every website I build — from positioning and copy to search, AI visibility and client acquisition.

Get a free Website Vision Marketing healthcare practices since 2005

The internet evolved. Most websites didn’t.

The old way

A website
that sits there.

About. Services. Contact.

A folded three-panel brochure with the headings About, Services and Contact

Explain. Wait.

The new way

An interactive clientacquisition system.

Built to get you found, give people a reason to choose you, build trust and move the right people toward booking.

  1. PositioningGive them a reason to choose you.
  2. Search + AIBe there when they’re looking.
  3. TrustMake the decision easier.
  4. CaptureDon’t lose the not-yet-ready.
  5. NurtureStay relevant until they are.
BOOKED.

More of the
right ones.

Why Modern Practice Websites

I was marketing practices before I was building their websites.

Your website should be built around how clients actually find, choose and book a practice.

I spent 12 years as a practitioner myself, building a thriving acupuncture practice before moving into practice marketing.

For more than 20 years, I’ve helped thousands of healthcare practitioners around the world attract clients through positioning, copy, SEO, advertising and client-acquisition strategy.

I bring both sides of that experience to every website I build.

Kevin Doherty, founder of Modern Practice Websites
Kevin DohertyFounder, Modern Practice Websites
  1. 2005Practice
    experience
  2. Positioning
  3. Copy
  4. SEO
  5. Paid traffic
  6. Funnels
  7. AI + Search
  8. TodayWebsites
    that book
01

Why they choose you

Find the idea that separates your practice from everyone else offering something similar.

02

How they find you

Build around the searches, questions and problems that lead people to Google, AI and ultimately your practice.

03

Why they trust you

Give them the message, proof and experience that makes the right person think, this is exactly what I’ve been looking for.

04

What gets them to act

Create a clear path from interest to inquiry, follow-up and booking, including the people who aren’t ready on their first visit.

Then I build the website around all of it.

Selected work

No two practices
should look the same.

Your website should feel unmistakably yours, built around your work, your clients and the reason they should choose you.

Each design began as a homepage concept for a real practice, shown here as designed.

Homepage concept for Maynard Clinic of Acupuncture

Maynard Clinic

Homepage concept

Acupuncture & sports medicine · South Burlington, VT

Sports medicine–level care and women’s health under one roof, positioned around getting active people back to the life they’ve been saying no to.

Homepage concept for LymeStop

LymeStop

Homepage concept

Lyme treatment · Coeur d’Alene, ID

A two-day treatment leads the page, with a free guide for patients who have tried everything and aren’t ready to book yet.

Homepage concept for Caru Lân

Caru Lân

Homepage concept

Remedial & sports massage · Pontypool, Wales

Remedial bodywork in clinic or at home, with a 60-second quiz that gives every visitor a clear starting point before they book.

Homepage concept for Heidi Wells Coaching

Heidi Wells

Homepage concept

Life coaching & EFT tapping · Twickenham, London

Built for ambitious women who want to keep their success and lose the stress, with a 60-second quiz that ends in a personalized tapping exercise.

More than a website

One website.
Six jobs.

Every Modern Practice Website combines six client-acquisition systems, designed to help the right people find you, choose you, stay connected and book.

01 / Position

A reason to choose you.

Included in your website

  • Positioning strategy
  • Homepage messaging
  • Service positioning
  • Ideal-client messaging
  • Calls to action

Their words

When your website finally feels like your work.

The best websites don’t make a practice look more impressive than it is. They make the value that was already there easier to see.

Jennifer Knauf

Just got my new website online and it looks amazing!

Working with Kevin was so easy and fast. The whole process took just a few days. His team handled every detail, including writing all the pages. If you need an updated, better website for your practice, I highly recommend Kevin.
Jennifer Knauf
Traditional Naturopath, Corrective Balance · Wausau, WI
correctivebalance.com

David Yeh, L.Ac.Acupuncture Ecology

I used Kevin’s content system for my practice and have never been busier. Before I was relying on referrals which was slow and frustrating. Now my website and online presence is by far what works best.

Shanie Coven Easter, L.Ac.Bamboo Garden Acupuncture

With Kevin’s help, my practice has doubled this year. Almost all of the new patients I get come from the internet.
Dana Scarton
I like your writing, the brevity of each section, the details you inserted about scheduling, cancellations, texting, disclaimers, sample cases. Brilliant!

The new site looks professional and modern. I like it a lot.

Dana Scarton, L.Ac.
The Zen Point · Bethesda, MD

Different practices. Different work. One standard: it should feel like yours.

How it works

From intake
to yours.

A simple process. I do the heavy lifting.

  1. 01Intake

    Tell me about your practice.

    A short intake gives me what I need to understand your ideal clients, goals, services and design preferences.

  2. 02Homepage

    See the direction first.

    I design your homepage: positioning, copy and visual direction. You review it and tell me anything you’d like changed.

  3. 03Full site

    Then I build the rest.

    Once the homepage direction is approved, I carry it through the rest of your website. You review the complete site and request any final changes.

  4. 04Yours

    Approve it. Launch it. Own it.

    Once everything is right, your new website goes live. It’s yours.

The investment

Built foryour practice.Handed overto you.

Strategy, positioning, copy, custom design, search + AI visibility and client acquisition. Built from the ground up around your practice.

Start my website See a free Website Vision first →

Owned by you

Your website

$2,497

One time · or 2 × $1,350No monthly website fee

Scope
12 custom pages · 10,000+ words
Work
Strategy · Copy · Design · Build
Search
SEO + AI search architecture
Built in
Custom assessment · AI concierge*

* Optional managed service, $29/month. Cancel anytime; your website is unaffected.

Your domain.Your content.Your website.Yours from launch day on.

The details

Before you decide.

Ten days.

How long does the process take?

About ten business days from intake to launch. Your part takes roughly an hour in total: a short intake form, then two reviews by email. There are no calls to schedule.

Eight questions practitioners ask first

01How long does the process take?

Ten days.

About ten business days from intake to launch. Your part takes roughly an hour in total: a short intake form, then two reviews by email. There are no calls to schedule.

02Do you write the copy too?

Every word.

Yes. I write all 12 pages, more than 10,000 words in total, from your homepage positioning to your service pages and authority content. You review it and tell me what to adjust, but you never start from a blank page.

03What if I already have a website?

Even better.

Most practitioners do. I use your current site as raw material: what’s working, what clients respond to and what’s missing. Your new site replaces it only when it’s ready, so there’s no downtime.

04Will my existing SEO rankings be protected?

Protected.

Yes. Before launch I map your existing pages to the new ones and set up redirects, so the links and search history you’ve earned carry over to the new pages. Titles, descriptions and page structure are then rebuilt to be stronger than before.

05Is this right for my practice?

Built for depth.

It’s built for practitioners whose work takes more than a list of services to explain: acupuncturists, chiropractors, naturopathic and functional medicine practitioners, therapists and counselors, somatic and bodywork practitioners, nutritionists and health coaches. It’s likely not a fit for a high-volume, insurance-only practice, if you need it built on Squarespace, Wix or Showit, need e-commerce or member portals, or prefer calls and committee approvals to a structured, email-based process.

06Can you help me get found on Google and AI search?

Built in.

Yes. Every site is built on a clean search foundation: on-page SEO, local search structure, structured data and answer-ready content that tools like ChatGPT and Google’s AI Overviews can read and cite. No one can honestly guarantee rankings, but your site will be built to earn them.

07What happens if I want changes?

Included.

There are two approval points: you review the homepage concept first, then the complete site, and two rounds of revisions are included. After launch, the site is fully yours, so a tech-savvy team member or a virtual assistant can make updates whenever you need them.

08Are there any ongoing fees?

No website fee.

No monthly website fee, no proprietary platform. Subscription website services run $95 to $1,400 a month, and the site disappears when you stop paying. This is a one-time $2,497, or two payments of $1,350, and it’s yours from launch day, on hosting in your name that’s free or close to it. The one optional ongoing cost is the AI concierge, $29 a month to keep it running. Cancel anytime and the rest of your website keeps working as it is.

Your move

Your next client isAlready
searching.

Start my website $2,497 · One time · or 2 × $1,350 · You own your site
See a free Website Vision first →

Searching now

Someone is looking.

The question is what they find.