Websites that reveal
the depth of your work
and attract the right
patients.

Your current site is replaced. This is a complete replacement, not an addition, and existing content is not migrated. What you get is a new asset designed around your current positioning and how patients search now. The 10,000 words are written for you, not a rewrite of what you already have.

Most practitioners find their existing content was written for a different version of the practice, or in a voice that no longer matches where they have arrived clinically. If you have blog posts or pages you want to preserve, your current web person or a freelance developer can migrate selected pieces after the new site goes live, and I am happy to point you toward someone. The migration work itself is not part of what I deliver.

If your existing site is fundamentally functional and you only need authority content and profile optimization installed without a full replacement, the Patient Discovery System at $997 covers exactly that.

It is a fast, modern, lightweight site rather than on a heavy page-builder platform loaded with plugins. Three practical advantages follow.

Speed. With no page builder or plugin stack behind it, the site loads fast, which matters both for patients deciding in seconds and for how search systems rank you.

Security. There is no database, no logins and no plugins for attackers to exploit, and SSL is automatic. The most common ways practitioner sites get hacked simply do not apply.

No maintenance. Nothing to update, no security patches, nothing that breaks when a plugin changes. It is made to run for years without being replaced.

You own everything — the site, the content, the design, the domain — all set up in your name. Because it is a fast, lightweight static site, modern hosting is free or near-free at reputable providers, billed to you directly and never to me. Domain registration, if you need it, runs about $15 to $20 a year in your own name.

There is no platform lock-in, no licensing fee and no monthly retainer. You are never dependent on me to keep your site online. If you want to bring in another developer or manage it yourself, everything is already yours to hand off.

Small text edits — a phone number, an address, a price — are straightforward to make directly in the HTML. For larger changes to design, layout or new sections, you come back to me. That is by design: you hired this out so you are not maintaining a website. Additional pages are $297 each and minor edits are handled quickly.

Every client also gets a Page Template Kit, a blank version of your site’s design with every section type ready and labelled. Want a new page that matches? Copy the relevant sections, paste in your content, upload. No code knowledge required beyond basic text editing, and your design stays consistent across every page you add.

Not a problem. I will point you to a reliable provider and walk you through getting set up before launch. Because the site is lightweight, hosting is free or near-free and takes a few minutes to arrange. Domain registration runs about $15 to $20 a year. None of it is marked up — you set it up in your own name and own it outright.

Every site includes all three. Two come at no additional cost: the patient assessment, which shows each visitor their starting point while capturing their email, and the AI-search architecture, which structures the site so tools like ChatGPT can understand your practice and expertise and surface it appropriately.

The concierge is installed with every site, with a $29 a month managed service to run it. That covers its usage costs, monitoring, and updating its knowledge whenever your hours, services or prices change, so it never gives a visitor outdated answers. It answers practice questions only and never gives medical advice. AI phone reception is available separately as a managed add-on.

Everything runs over email, and feedback happens at two points: the home page concept and the final preview. Each time, gather all your notes into one message and send them together. That is what keeps the ten-day timeline possible and what keeps the work sharp. There are no calls, and piecemeal feedback across several days does not fit the process. If you prefer a high-touch, meeting-heavy agency relationship, a traditional agency at $5,000 and up is the better fit.

Very little. The intake form on day one captures everything: your specialty, your ideal patient, your voice, your clinical philosophy and your brand direction. If you have a logo, it gets incorporated. If you do not, I design a clean typographic identity that fits your practice. Brand colours, existing copy, current website URL if you have one — all covered in the intake. Nothing to prepare in advance. Just show up with twenty to thirty minutes and honest answers.

It is simple, and it is all done in your name. Once the site is finished and approved, it is published to your hosting and your domain is pointed at it. If you want me to handle the setup directly, I can. If you would rather keep full control, you get clear step-by-step instructions and I stay on email the whole way. Either way the accounts are yours, so you are never locked out of your own site.

A template is an empty shell you fill yourself, and most practitioners never do. This is a finished, fully written asset. The design is drawn around your practice rather than a theme you customize. You get 10,000 words of authority content written by someone who understands practice growth, where a template gives you a blank page. And the site is structured for how patients search now, including AI-driven search, which DIY platforms do not account for. The template is cheaper because it is empty.

Ownership and content. With a subscription you are renting: you pay every month, often for templated content shared across many other practitioner sites, and you typically do not fully own your site or even your domain. Stop paying and what you paid for can disappear.

Here you pay once and own everything outright — the site, the copy, the domain, all in your name, with no monthly fee to me. The content is written specifically for your practice. A subscription at $95 to $1,400 a month is $1,140 to $16,800 a year, every year.

Google typically indexes a new site within days to a few weeks of launch. Meaningful organic traffic and rankings in your specialty and location usually develop over four to twelve weeks as Google evaluates the content, schema markup and authority signals. AI search systems tend to pick up well-structured authority content faster than traditional rankings develop.

These sites are structured specifically to accelerate that — the schema, content depth and internal linking give Google and AI systems what they need to evaluate the practice quickly. But this is a foundation that accumulates, not a switch that flips.

Worth being precise about what is shown here. The four concepts above are homepage designs I made on spec — real design and real copy, but for practices that have not launched them. They are there to show how the thinking produces a design, not to claim those practices as clients.

For finished work, Jennifer Knauf’s site at correctivebalance.com is a complete version of exactly what is described above — all twelve pages, every word written from her intake — and it is live. Read any page of it. If you want to see authority articles or condition deep-dives from other client sites before deciding, email me and I will send them over.

Because this is custom work delivered quickly, payment is non-refundable once production begins on day two. If you decide within 24 hours of signing up that it is not right, you get a full refund. After that the work has been done, but two rounds of revisions are included to make sure the final result is something you are happy to launch.